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New EU Tax Regulations: What OSS and IOSS Means for Your Store

On July 1, 2021, new EU tax regulations will come into play when the European Union (EU) Value-Added Tax (VAT) eCommerce package takes effect. The changes are a major overhaul of current tax rules, designed to simplify processes and administration for merchants. They will impact virtually every business-to-consumer (B2C) business involved in cross-border eCommerce trade (often referred …

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Search Engine Optimization

How Companies Are Leading the Eco-Friendly Movement

When it comes to sustainability, the government and politicians drag their feet. Businesses, on the other hand, do not. They are the ones leading the eco-friendly movement by reducing energy consumption, improving recycling and utilizing renewable energy sources. Companies know that by making these changes, they can uphold their role in being socially responsible and also …

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Search Engine Optimization

Getting many leads but no conversion from your marketing campaigns?

When any business running lead generation campaigns, Facebook advertisers have two options: use the conversion campaign objective to send prospects to a dedicated landing page, or use the lead generation objective to convert leads on Facebook. To run effective ad campaigns on Facebook, it’s important to know the differences between these two methods and the …

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